About the Journal

The Journal is devoted to promoting rapid dissemination of original research papers in the relevant disciplines of particular importance. Southern Journal of Business is firmly established as the leading source of primary communication for business scientists investigating the studies in different disciplines of Business Administration. SJB will be a peer-reviewed International Journal that will be bi-annually published by the University of Southern Punjab (USP), Multan (Pakistan). SJB will be purely an academic Journal and will cover both applied and theoretical issues in disciplines of Business Administration. Likely subscribers will be the Universities, Research Institutions and individual researchers.

Aims of SJB

The aim of the Southern Journal of Business (SJB) is to become a noticeable source of scholarly articles and research papers through the promotion of research publication. It aims to provide an opportunity for researchers and scholars publishing their original quality research. The published article will always be open access at global level.

Objectives of SJB

  1. To provide a platform for scholars sharing their research with researchers and scholars community,
  2. To make research papers and scholarly articles available free of cost to all researchers..
  3. To create avenues for the promotion of research across the world.
  4. To make research publications hassle-free to ensure sharing of knowledge in due time.

Scope of SJB

Scope of SJB includes the Subject areas but by no means limited to Marketing, Accounting, Finance, Economics, Human Resource, Entrepreneurship, Management, Business Law, Supply Chain Management, International Business, Business Ethics, Business Administration, Leadership.

Article Processing Charges (APC)

There are no publication/processing charges for publication of research articles.

ISSN (O): 3105-9635

ISSN (P):  3105-9627

Peer Review Policy

All papers published in, SJB are peer-reviewed and copy edited. Initial screening for the suitability of the paper for publication will be carried out by the Advisory Editorial Board and subsequently, the manuscript will be sent to the reviewers for blind reviewing. Each paper will be reviewed by two relevant eminent professionals. A time frame will be given to the reviewers. As a result of the technical review process, a paper may be accepted without change, recommended for modification and further review, or rejected. Reviewer comments will be communicated to the corresponding Author and will be required to address the comments in their true sense and spirit within the stipulated time period. The publication is contingent upon a response by the author to the reviewer’s comments and queries.

Double-blind Peer Review Process

This journal uses double-blind review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa, throughout the review process. To facilitate this, authors need to ensure that their manuscripts are prepared in a way that does not give away their identity. To help with this preparation please submit the Title Page containing the Author details and Blinded Manuscript with no author details as 2 separate files.