Vol. 1 No. 02 (2025): Southern Journal of Business

Articles

• An Econometric Analysis of the Causal Relationship between R&D Intensity and Firm Valuation in the Technology Sector

  Muhammad Saleem, Naila Samar Naz (Author)

  1-8

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• Managing the Meta-Verse Brand Experience: A Framework for Consumer Engagement, Digital Ownership, and Community Building in Immersive Environments

  Muhammad Akhtar, Muhammad Waqas Awais (Author)

  9-17

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• Modeling the Impact of Supply Chain Resilience Configurations on Operational Performance: A System Dynamics Approach

  Ayesha Iftikhar, Saeed Ahmad (Author)

  18-25

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• Open Innovation Paradigms and Firm Performance: An Empirical Analysis of the High-Tech Sector

  Fahad Ahmed, Javaid Ahmed Malik (Author)

  26-37

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• The Role of Emotional Intelligence in Effective Conflict Management within Multinational Teams

  Muhammad Sajid Farooq, Muhammad Kashif (Author)

  38-47

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